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📇 Know exactly who you're talking to. Spend, status, your private notes — all right there in the chat. Treat every fan like your VIP. ♡
What it is
Fan CRM is an insights panel built right into your messages. Without leaving a conversation, you can see who each fan is, how they spend, where they are in their subscription, and anything you've noted about them — so every message you send is informed. It's 100% private to you: fans never see it or know it exists.
It surfaces five things: who they are, their status tags, a spending snapshot, their subscription timeline, your notes, and the lists they're on.
Where to find it
- Desktop — it's always there, as a panel on the right side of your conversation.
- Mobile — tap the green Insights button in the chat header and it drops down from the top
The chat header also shows the fan's name (or your nickname for them) and their total lifetime spend
Who they are
- The panel shows the fan's @username up top.
- Add a nickname (their real name, a reminder — whatever helps). Your nickname then replaces their username everywhere you see them — inbox, lists, notifications — but never on financial statements. Clear it any time to go back to their @username.
Status tags
Tags are assigned automatically from each fan's real behaviour with you, and they're colour-coded so you can read a fan at a glance:
🟢 positive · 🔵 stable · 🟡 neutral / unknown · 🔴 needs attention
Are they subscribed? (every fan is exactly one of these)
| Tag | Means |
|---|---|
| 🟢 Subscriber | Active subscription right now |
| 🔴 Expired | Was subscribed, now lapsed |
| 🟡 Never subscribed | Has never subscribed to you |
Will they renew? (only shows for subscribers)
| Tag | Means |
|---|---|
| 🔵 Renew on | Auto-renews — hasn't cancelled |
| 🔴 Renew off | Cancelled — keeps access until the cycle ends, then lapses (churn risk!) |
How are they spending? (at most one)
| Tag | Means |
|---|---|
| 🟢 Recently spent | A tip / PPV / store purchase in the last 48 hours |
| 🔴 Low spender | Spent before, but nothing in the last 30 days (going cold) |
| 🟡 Never spent | Has never paid you anything — ever (free trials don't count) |
| (no tag) | A subscriber who's never bought extras, or whose last extra was 2–30 days ago |
Spending snapshot
Four tiles give you the money picture for this fan with you (never platform-wide):
- Lifetime spend — everything they've ever spent on you (subscriptions, tips, PPV, store), with a percentile like "Top 15% of your fans." (The percentile appears once you have 10+ paying fans.)
- Last spent — how long since their last tip/PPV/store purchase, and what it was.
- Avg. purchase — their average extra purchase, plus how many they've made.
- Highest spend — their single biggest extra purchase, and the date.
The last three tiles count discretionary spend only — tips, PPV, and store. Subscription charges and auto-renewals don't count toward them (but they do count in Lifetime spend).
Subscription timeline
A small Subscriptions section (always shown) tells you:
- First subscribed — when they first ever subscribed to you.
- Renews on / Expires on — for active subscribers: "Renews on" if they're auto-renewing, "Expires on" if they've cancelled. Expired or never-subscribed fans show a dash.
Notes
Your private notebook on each fan:
- Tap + to add a note (up to 1,000 characters; add as many as you like).
- Notes show newest first with a timestamp, and you can edit or delete them any time.
- They stick to that fan forever and are only ever visible to you.
Lists
See every list the fan belongs to, shown as chips. A ✨ sparkle marks an auto-generated list. Tap the pencil to add or remove them from lists right here — changes flow straight through to your inbox filters and mass-messaging targeting.
★ Tips & Tricks
★ Read the tags before you type — 🟢 means lean in, 🔴 means win them back.
★ Renew off is your churn alarm — reach out with something special before they lapse.
★ Recently spent fans are hot — strike while they're engaged.
★ Set a nickname so you recognize your fans at a glance in the inbox.
★ Drop a note after a good chat — what they like, their name, what they bought — so next time feels personal.
★ Use the lifetime-spend percentile to spot your VIPs and treat them like it.
FAQ
Related
- 📨 Inbox & Messaging — where Fan CRM lives
- ✨ Smart Vault — turn fan insights into the perfect content to send
- 📚 Message Library — act on what you learn with saved scripts
More Questions?
Reach out here: